SNP expands in the Middle East: New office in Dubai

The new office will enable SNP to better serve the Gulf Cooperation Council (GCC) markets, recognized as strategically important for transformation initiatives. Located alongside industry giants like Microsoft, Oracle, and SAP, the office will house a dedicated team focused on enhancing customer relations and expanding the partner network in the Middle East.

The Middle East is one of the fastest-growing markets globally, with significant potential for SAP environment transformations. Analysts predict that the enterprise resource planning (ERP) software market in the Middle East & Africa will grow at an annual rate of 8.3% (CAGR) until 2030. This growth is driven by the increasing complexity of business processes, necessitating greater automation and optimization.

“The Middle East is a crucial market for us, where we have been active and are continuously developing,” says Jens Amail, CEO of SNP. “We are pleased to now have an office and a competent team familiar with the region’s specific challenges, and we are already seeing initial successes.”

SNP has gained considerable experience in the region, including a successful carve-out for Gulf Marketing Group in the UAE and a near-zero downtime S/4HANA migration for a major Saudi supermarket chain, TAMIMI. Additionally, SNP facilitated an SAP merger and S/4HANA transformation for a leading oil and gas conglomerate.

Pete Sharpe, President of Northern Europe, Middle East & Africa (NEMEA) at SNP, states, 

“SNP already has a strong footprint with renowned customers and a close partner network in the region. It is crucial to now be on the ground with our own office. We look forward to supporting many more companies in the Middle East with their SAP S/4HANA migrations, carve-outs, and business transformations, considering their specific local needs. The Middle East is one of the fastest-growing markets globally, with clients focusing on digital transformation to drive growth. SNP is well-positioned to support clients in their SAP transformation journey.”

Ravi Mahalingam, who has over 20 years of experience in the region, will head the new office. SNP ME is growing by hiring local talent, building a core team, and investing in the region to support its ambitious growth plans.

Sobre SNP

SNP (ticker: SHF.DE) es el líder mundial en plataformas tecnológicas y socio de confianza para las empresas que buscan obtener una transformación de datos y agilidad empresarial sin precedentes. La plataforma Kyano de SNP reúne las funciones necesarias y las ofertas de nuestros socios para proporcionar una experiencia integral basada en software en la migración y gestión de datos. Junto con el enfoque BLUEFIELD, Kyano establece un estándar integral del sector para reestructurar y modernizar los entornos de TI centrados en SAP de forma más rápida y segura, aprovechando al mismo tiempo las innovaciones basadas en datos.

La empresa trabaja con unos 3.000 clientes de todos los tamaños y sectores en todo el mundo, entre ellos 20 del DAX 40 y 103 de la lista Fortune 500. El Grupo SNP emplea a unas 1.500 personas en todo el mundo, en más de 35 ubicaciones repartidas por 15 países. La empresa tiene su sede en Heidelberg, Alemania, y generó ingresos de 203.4 millones de euros en el año fiscal 2023.